Work Experience

Ford Motor Company - Communications Specialists
04/2019 - Present  /  Dearborn, Michigan

Achievements/Tasks
*Align/Execute analytical vision of the executive stakeholder to create messaging and branding value-added experience by promoting, informing, educating, and inspiring innovation.
 
*Develop/Present communication steric plans, coinciding with key mission business objectives of the VP’s office
 
*Utilize Design thinking techniques to Write/Produce articles, infographics, podcasts, and video stories highlighting innovation within a globally diverse company
 
*Program/Create content for multiple internal-facing company e-mails, engagement channels, newsletters, presentations, proposals, reports, and websites, while amplifying distribution, boosting production, and deepening engagement
 
*Map training processes, videos, and roadmaps while fostering methology based on best practices and flexible scheduling timeline

Looga Productions​ - Creative Content Producer/Writer/Editor
01/2013 - Present  -  Canton, Michigan

Achievements/Tasks
*Develop/Implement strategic plans for live and prepackaged creative content to boost branding and messaging across all multi-media platforms
 
*Produce/Distribute content across digital, print, radio, social video, web, and internal/external communications to maximize visibility. 
 
*Educate/Instruct clients on communication best practices in storytelling, media coaching, on-camera appearances, presentations preparedness, social media, search engine optimization, key performance indicators, metrics/analytics
 
*107 Licensed pilot - Cinematic and commercial UVA Drone pilot and producer.

PBS-Detroit / Detroit Journalism Cooperative - Editorial Director
05/2016 – 07/2017  -  Detroit, Michigan

Achievements/Tasks
*Grow Digital, social media, and marketing aspects of the
corporation while expanding (SEO) search engine optimization through increased traffic, time spent on page, likes, and shares on website and social channels.
 
*Oversee editorial content, development, and programming for a multiple-platform media conglomerate consisting of two radio stations, 5 ethnic newspapers, a web-based magazine, and a television station.
 
*Coordinate all facets of editorial and technical content for non-profit public media. Manage writers and talent of the assorted media outlets to a common theme, coordination, and collaboration

ABC News, Good Morning America
11/1999 – 07/2014  -  New York , New York

Achievements/Tasks
Editorial & Content Coordinating Producer
*Managed: writers, bookers, producers, editors, and support staff for production of all editorial, creative, and technical content in a time-sensitive and high pursue deadline. 
 
*Upgraded guests, tape pieces, scripts, content, bookings, locations, and overall production through proof-reading, editing, and rewriting content upgrades. 
 
*Heightened internal and external communications between news desks, producers, and correspondents throughout the world to provide the most important and latest information
 
Control Room Coordinating Producer
*Responsible for all visual elements in the show including video b-roll, tape packages, animations, pictures, and lower 3rds in conjunction with communicating between the control room and videotape room and graphics to attain the highest and most current visual elements to match editorial content with visual elements
 
Producer
*Administrated live news events and feature pre-produced video segments for television and social media outlets. Wrote and edited news and feature tape segments. Booked guests, facilities, video crews camera operators, interviewer, lighting, and audio operator for remote/live segments.