Scott McCartney
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  • Portfolio & Resume
  • Drone
  • ABC News, Good Morning America
  • Contact
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Scott McCartney
(917) 656 - 3730
[email protected]

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​Scott is a five-time Emmy award-winning content creator and a multi-award-winning storyteller. A graduate of the University of Detroit Mercy, he began his career as a producer covering news and events across local news gathering networks. His career accelerated when he joined the editorial team at ABC News, Good Morning America in New York. He worked his way up the ladder eventually becoming a producer of breaking news and long format features before being promoted to control room coordinating producer and editorial content coordinating producer. During his 15-plus years at ABC News, Scott covered some of the most historically impactful global events such as the September 11th terrorist attacks; conflicts and wars; papal conclave; political news and events; presidential campaigns, elections, inaugurations, and funerals; terrorism events foreign and domestic; and natural disasters.
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​The urge to return home to Michigan brought Scott to the Detroit Journalism Cooperative where he excelled as the Regional Editor. He oversaw all operations of five ethnic newspapers, two radio stations, an online magazine, and a TV station to holistically tell the story of Detroit. His multi-platformed approach united the systemic message of the underrepresented voices by informing citizens and legislation alike through trailblazing multi-media techniques and technology.

Showing his adaptability and diversity, Scott then joined the internal communications realm at Ford Motor Company where he aligned and executed the analytical vision of executive stakeholders to create value-added messaging and branding experience by promoting, informing, educating, and inspiring innovation. While Developing communication steric plans, coinciding with key mission business objectives of the VP’s office

Additionally, Scott simultaneously runs Looga Productions, a creative content production company specializing in communicating through storytelling with a solutions-based, visual-first approach. Scott has produced multiple human-interest documentaries pro bono through his passion for making a difference. At the same time developing proficiency in and Implementation of strategic plans for live and prepackaged creative content to provide boosts in branding and messaging across all multi-media platforms in the corporate world. This includes promotional material, training videos, and cinematic commercial UVA drone content as a 107 Licensed pilot.

Furthermore, Scott has teamed up with his wife to create mathematics based educational videos for her company Strategic Intervention Solutions, as well as co-creating a TV show called the Math Mights which airs on five PBS station nationally. His adaptability to build his skill set and mindset, has now expanded through his roots in the editorial realm, to the technical world. As a camera operator, video editor, lighting, and audio technician, Scott blends his creativity with his applied technical side through his work in the SIS studios and on location in schools across states and abroad.
My philosophy of what I believe I'm meant to do: 
I am seeking opportunities to positivity inspire my community, nation, and world through storytelling. I believe we can better envision the holistic picture by openly addressing a subject from all angles without bias and crafting visually informative content.

By using cross-platformed multi-media, we can bridge the gaps in generational, socially economic, racial, and religious prospective to diversely obtain a greater understand of one-another. I attempt to do this by giving a voice to those who don’t have one in traditional media. Through this process, I have reflectively found that people are not different, but rather seeking the same thing for their selves and their loved ones. 
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Education
Bachelor of Arts, Communications and Electric Media
The University of Detroit Mercy, Detroit, MI
 
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Awards
DuPont – Columbia Award, Emmy – National Academy of Television Arts & Sciences, Michigan Emmy – National Academy of Television Arts & Sciences, George Foster Peabody Award, Nominee – GLAAD – Michigan Association of Broadcasters “Best” award - Media Award for Outstanding TV Journalism – Segment, Nominee – Emmy – National Academy of Television Health & Sciences – Segment, Cable ACE Award – Television Excellence – Michigan - Sierra Club’s Environmental Journalism Broadcast Award

Skills
Content Creation          Internal & External Communications
Video Production         Coordination & Collaboration 
Media Relations           Multiplatform Integration
On-Air Production       Strategic Planning 
Proficiencies
MS Office, Word, Excel, Adobe Creative Clout, Premiere Pro Adobe CC Video Editing, Media Encoder, Studio, DSLR, GoPro, and XDCAMEX Camera, Lighting, Audio Mixing, Audio Operation, Pre-production, Producing, Post-Production, Script Writing.
Career Objective 
A position in an organization which exhibits creative exploration in content creation, multi-media and/or video production which requires a leader who can:
    1. Strengthen video production creativity 
time and quality for live and taped assets

    2. Administrate collective editorial and technical staff management form ideologies to conceptualization
    3. Demonstrate concise communication and coordination to global organizational staff in time sensitive situations
    4. Execute creative content management to a multi-media, multi-platformed staff at the local, national, or international level

Accomplishments:

Strategic Planning
Launched a new live news program from inception. Result: Increased revenue through advertisement sales as well as expanding brand visibility and credibility.
 
Creativity                            
Shaped enhancement upgrades upon identifying operational problem areas. Result: Allowed for immediate and long term solutions plus increased viewership.
 
Program Management 
Invoked new procedural functions to enhance overall product. Result: Eliminated human error by incorporating new audio / visual communications techniques
 

Coordinating                     
Negotiated communications and all visual elements in multi live international control rooms. Result: Successfully coordinated an influx of information to multitude of people in extreme pressure conditions and time stipulations. 
 
Staff Management          
Demonstrated concise communications and directions to staff during live extremely time sensitive situations. Result: Solved emergency situations while continuing to preform changes and upgrades to the overall product.
 
Organization                     
Fashioned and executed long term projects from pitching a notion to finalization. Result: Expanded brand visibility while increasing ratings.
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